Limón is a place that serves fresh and natural aguas frescas or juices. The juices are made from all kinds of fruit and different mixes. Served cold and made to order everytime. This is the solution for the traditional Mexican drink shop in a modern twist. I wanted to make the overall look to feel clean and vibrant at the same time. Custom logotype created specifically to have a more personal feel and show the craftiness behind the preparation and making of the juices.