Wavecruise Brewing

This is a branding project for a themed brewery, along with 6 different beer label designs. Each different type of beer is named after a species of shark. Also created type for each label that had some characteristics of the type of shark or its name. I designed the labels on the bottles to interact with the bottles themselves, for example where the bottleneck label looks as if the fin is popping out the beer. Each beer has its own different fin according to its shark. Also if you look through behind the bottle, it looks like the type of shark is swimming in the beer.

Logotype and mark with colors.
Finals of the custom type for the beer labels.
Strength of the beer is shown by the scale of sharks on bottle as well as the color of the label from lightest to darkest.
Each beer has their own respective shark below the label to scale with one another.
Grand Tapestry
Flavors of Los Angeles
S,M,L,XLa Logotype
Perfect Blend Barber
Hong Kong Type Specimen Book
Lettering II
Los Angeles Lines
Discover LA Infographic Poster
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